Jj Abrams Movies: Truths, Myths, and the Mystery Box Unraveled

Jj Abrams Movies: Truths, Myths, and the Mystery Box Unraveled

25 min read 4808 words May 29, 2025

The term “JJ Abrams movies” triggers more heated debate than most Oscar speeches. Some fans see him as the architect of modern genre blockbusters, a master at snatching franchises from creative ruin and injecting them with adrenaline—and a bit of lens flare. Others throw up their hands at his endless mysteries, nostalgia traps, and what critics call “style over substance.” But here’s what Hollywood rarely admits: JJ Abrams isn’t just a director, he’s a paradox. His filmography divides audiences, disrupts the industry, and, in some strange twist of fate, shapes what we all watch next. This is the no-BS, research-driven look at Abrams’ cinematic empire—how he built it, why it’s so controversial, and what his movies reveal about the culture that obsesses over them.

If you think this is just another director profile, brace yourself. We’re unpacking the secrets, the hype, and the shockwaves behind every Abrams lens flare. And for anyone who’s ever screamed at the screen for answers, or quietly admired his ability to keep you guessing, consider this your essential field guide to the man who simultaneously frustrates and defines a generation of moviegoers. Welcome to the untold truths of JJ Abrams movies—where obsession meets outrage, and the mystery box is finally cracked open.

Why jj abrams movies spark obsession and outrage

The cult of Abrams: love him or loathe him

If there’s a single word that sums up JJ Abrams’ place in Hollywood, it’s “polarizing.” He’s the rare filmmaker whose every move is dissected in real time, fueling thinkpieces from both die-hard supporters and relentless detractors. According to recent analysis from Variety, 2024, audience reactions to Abrams’ films are uniquely split—especially when it comes to legacy franchises like Star Wars and Star Trek. On social media, the lines between adoration and disdain are razor thin. Fans celebrate his energetic pacing and crowd-pleasing spectacle, while critics point to his penchant for leaving questions unresolved as an all-too-convenient escape hatch.

Audience at JJ Abrams movie premiere divided between excitement and skepticism Alt: Fans and critics react to a JJ Abrams movie premiere, illustrating the divisive reception of JJ Abrams movies.

"Every Abrams movie feels like a dare—some people love the thrill, others just want answers." — Alex

This divide isn’t accidental. Abrams designs his films as cultural flashpoints, constantly inviting us to debate, decode, and sometimes, downright argue. The ripple effect? Whether you’re a loyalist or cynic, it’s nearly impossible to ignore the conversation swirling around his releases. This is more than marketing—it’s a phenomenon rooted in Abrams’ deliberate, often maddening, creative choices.

Blockbuster fatigue and the nostalgia trap

Abrams has a sixth sense for nostalgia. He knows exactly which buttons to push, which childhood memories to resurrect, to make audiences nostalgic for a version of cinema that feels both familiar and new. According to MovieWeb, 2024, this approach yields massive box office returns—but it also breeds fatigue among viewers who crave original storytelling. The nostalgia trap is real: audiences flock to reboots and sequels, then lament the lack of risk-taking in modern cinema.

Film TitleAudience Rating (Rotten Tomatoes)Critic Rating (Metacritic)Year
Star Wars: The Force Awakens86%802015
Star Wars: The Rise of Skywalker86%532019
Star Trek (2009)91%822009
Super 875%722011
Mission: Impossible III71%662006

Table 1: Comparison of audience vs critic ratings for major JJ Abrams movies.
Source: Original analysis based on Rotten Tomatoes and Metacritic data, verified May 2024.

  • Abrams movies often revive dormant franchises, giving them a commercial jolt and renewed cultural relevance.
  • Even critics admit his films create memorable cinematic moments ripe for repeat viewing.
  • He inspires imitators—directors and studios often chase the “Abrams formula” for guaranteed box office buzz.
  • His projects tend to spotlight ensemble casts and diverse talent, pushing representation forward.
  • Despite the controversy, Abrams’ movies draw new generations into classic genres they might otherwise ignore.

So, while the nostalgia is thick, it’s not all empty calories. There’s a method—and some unexpected benefits—behind Abrams’ embrace of the past.

The Hollywood hype machine: myth vs. reality

Studios love a savior narrative, and JJ Abrams is often sold as the fix-it guy for struggling IP. Trailers trumpet his involvement as a guarantee of “return to form,” and marketing campaigns treat him like a one-man brand. Yet reality is far messier. According to Variety, 2024, the $250 million Bad Robot/Warner Bros. deal from 2019–2024 underperformed, with COVID-19 and industry strikes stalling many projects. Not every high-profile attachment translates to a box office juggernaut or critical darling.

"His name sells tickets, but not always satisfaction." — Jamie

This discrepancy between hype and outcome isn’t just an Abrams issue—it’s endemic to how Hollywood markets creators. But when stakes are this high, overpromising can backfire. Fans and investors have become savvier, less willing to accept star power as a substitute for story. And when expectations are sky-high, even a moderately successful film can feel like a letdown. That’s the paradox of the Abrams effect: he’s both the industry’s savior and its scapegoat.

The jj abrams filmography: not just what he directed

Director, producer, writer: decoding Abrams’ real impact

To truly understand JJ Abrams movies, you have to look beyond the director’s chair. Abrams’ fingerprints are all over modern blockbusters—as director, producer, and writer. This multitasking blurs public perception, leading many to credit (or blame) him for projects where his role was limited. According to Wikipedia, 2024 and cross-verified with Variety, Abrams’ most influential work often comes from producing or scripting rather than helming the camera.

Film/SeriesYearAbrams’ RoleGenre
Star Wars: The Force Awakens2015Director, WriterSci-Fi/Adventure
Star Trek (2009)2009Director, ProducerSci-Fi/Action
Super 82011Director, WriterSci-Fi/Drama
Mission: Impossible III2006Director, WriterAction/Thriller
Cloverfield2008ProducerSci-Fi/Horror
10 Cloverfield Lane2016ProducerSci-Fi/Thriller
Batman: Caped Crusader2024Co-creator, ProducerAnimation/Action

Table 2: Timeline of major JJ Abrams film and TV projects, by role and genre.
Source: Original analysis based on Wikipedia, 2024, and Variety, 2024.

Consider “Cloverfield” (2008) and “10 Cloverfield Lane” (2016): Abrams sparked creative direction as producer, yet rarely dictated day-to-day filming. On “Super 8” (2011), by contrast, his dual role as director and screenwriter created a unified (and unmistakably Abrams) vision. These distinctions matter: the strengths and weaknesses of a JJ Abrams movie often trace directly back to how hands-on he was in shaping the final product.

Beyond the lens: secret weapons in Abrams’ toolkit

Abrams’ signature style is instantly recognizable—from the notorious lens flare (now an industry meme) to kinetic pacing and sprawling ensemble casts. These tricks aren’t just aesthetic: they’re tools for immersing viewers and maintaining relentless momentum. According to MovieWeb, 2024, his films unfold like rollercoasters, engineered to keep you guessing until the last frame.

Close-up of a camera lens with dramatic lens flare and sci-fi props in background Alt: JJ Abrams’ cinematic style visualized with signature lens flare and sci-fi props.

But these very tools can become crutches—or running jokes. Critics often cite Abrams’ addiction to spectacle and unresolved mystery as evidence of creative shortcuts. Still, it’s hard to argue with results: his methods, for better or worse, have redefined how modern blockbusters “feel” on screen. The lesson? A filmmaker’s quirks can become cultural touchstones—and punchlines—almost overnight.

Collaborators and conspirators: who shapes Abrams’ movies?

Even Hollywood auteurs need an army. Abrams’ most iconic films are shaped by recurring collaborators whose influence runs deep.

  1. Bryan Burk (Producer): Longtime partner at Bad Robot, Burk helps steer everything from script development to marketing.
  2. Damon Lindelof (Writer/Producer): Co-creator of “Lost,” Lindelof brought narrative complexity to Abrams projects and co-wrote “Star Trek Into Darkness.”
  3. Michael Giacchino (Composer): Giacchino’s scores—soaring and emotive—have become the sonic backbone of Abrams’ biggest hits.
  4. Lawrence Kasdan (Co-writer): Legendary screenwriter teamed with Abrams on “The Force Awakens,” blending new energy with old-school sensibility.
  5. Maryann Brandon and Mary Jo Markey (Editors): Their brisk editing style keeps Abrams’ films relentlessly paced.

These figures don’t just “support” Abrams—they shape the DNA of his movies. Understanding their roles reveals how collaborative (and sometimes chaotic) blockbuster filmmaking really is.

The mystery box: genius concept or creative cop-out?

Origins of the Abrams ‘mystery box’ philosophy

The “mystery box” isn’t just a metaphor—it’s a literal box JJ Abrams once bought as a child, never opened, and later referenced in a now-legendary TED Talk. For Abrams, the box symbolizes the thrill of not knowing—the possibility that some secrets are more compelling than their answers. This philosophy, as explained in Abrams’ TED Talk, 2007, is central to his storytelling: stories that hinge on questions, not just solutions.

  • Mystery box: A narrative device where key plot details or answers are deliberately withheld to sustain suspense and curiosity.
  • MacGuffin: An object or event that drives the plot but is ultimately less important than the journey it sets in motion.
  • Red herring: A clue or element meant to mislead audiences, enhancing the story’s uncertainty.

This approach has deeply influenced how modern sci-fi and action films build anticipation. But it’s also drawn fire from those who argue that endless mysteries leave audiences cold if resolution never arrives.

Three ways the mystery box divides audiences

Mystery is a double-edged sword. Fans of Abrams’ approach relish the ride—the sense that every scene might crack open a new layer. Critics, however, often see it as a creative dodge: an excuse not to deliver satisfying payoffs.

  • Pros: Sustains engagement, encourages fan theories, and keeps franchises relevant long after release. “Lost” and “The Force Awakens” leveraged this to build feverish anticipation.
  • Cons: Can feel manipulative if questions are left dangling or answers are unsatisfying. “The Rise of Skywalker” faced backlash for prioritizing spectacle over coherent resolution.
  • Example: In “Super 8,” the central mystery adds emotional depth; in “Star Wars,” it sometimes frustrates with perceived narrative shortcuts.

Metaphorical photo of a locked puzzle box surrounded by movie scripts Alt: The mystery box concept visualized with a puzzle box and scripts, representing JJ Abrams’ signature narrative device.

Alternatives to the Abrams formula: what works, what fails

Abrams isn’t the only director obsessed with questions. Let’s compare his narrative toolkit to those of peers:

FeatureJJ AbramsRian JohnsonGreta Gerwig
Central MysteryAlways presentSometimes, subvertedOften absent
Nostalgia FactorHighMediumSubtle, thematic
Resolution StyleOpen-ended/mixedDefinite, boldEmotional, character-driven
Visual StyleLens flare, kineticColorful, self-awareNaturalistic, vibrant

Table 3: Narrative style comparison of Abrams, Johnson, and Gerwig.
Source: Original analysis based on verified filmography reviews and critical analysis.

Whereas Rian Johnson (“Knives Out,” “The Last Jedi”) delights in upending expectations, Gerwig (“Lady Bird,” “Barbie”) centers emotional authenticity. Abrams’ formula is uniquely reliant on suspense and spectacle—which can both invigorate and alienate, depending on the audience’s appetite for mystery.

Franchise rebooting: Abrams’ double-edged legacy

When nostalgia meets reinvention: Star Trek and Star Wars

When studios hand over their most precious franchises, they want two things: loyalty to the original and a bold new direction. Abrams delivered both with “Star Trek” (2009) and “Star Wars: The Force Awakens” (2015). According to Variety, 2024, these films revitalized dormant IP with slick visuals, modern pacing, and deliberate callbacks. The risk? Reinventing icons means angering purists and risking creative bankruptcy.

Montage-style photo of Star Trek and Star Wars icons overlapping, luminous and fractured Alt: JJ Abrams’ franchise reboots visualized as overlapping Star Trek and Star Wars symbols, representing the collision of nostalgia and reinvention.

Yet, for all the criticism, these films succeeded commercially and introduced the franchises to new generations, proving that reinvention—when handled with respect and flair—can pay off. The catch? Audiences now expect every reboot to walk this impossible line.

What went wrong (and right) with The Rise of Skywalker

No Abrams movie better encapsulates his paradox than “The Rise of Skywalker.” Critics accused it of playing it too safe, retconning previous installments, and leaving key mysteries unresolved. According to Variety, 2024, the film’s divisive reception stemmed from trying to please everyone—and, in the process, satisfying no one entirely.

"Not every answer needs a mystery, but every Abrams finale tries." — Casey

Still, the film’s emotional beats and visual spectacle were praised by many fans. The lesson here is that storytelling by committee—especially on a franchise this massive—can suffocate even the most ambitious creative visions.

The science (and danger) of rebooting iconic stories

Rebooting isn’t just about remaking old stories. It’s a high-wire act with real cultural and financial risks. Here’s how the “Abrams way” typically unfolds:

  1. Identify dormant or struggling IP with strong nostalgic value.
  2. Inject new energy with updated visuals, pacing, and cast while retaining signature motifs.
  3. Balance homage and innovation, walking a tightrope between fan service and genuine reinvention.
  4. Leverage the marketing machine, selling the reboot as both a return to form and a bold new chapter.
  5. Monitor backlash and adapt, sometimes at the expense of narrative cohesion.

Each step offers potential rewards—renewed relevance, fresh audiences—but every misstep risks alienating loyal fans or, worse, diluting the brand. Abrams’ legacy in this arena is instructive: he’s both a model and a warning for future franchise stewards.

Controversies, backlash, and the art of taking risks

Why some critics call Abrams ‘Hollywood’s safest risk taker’

Abrams’ reputation as a risk-taker is both earned and contested. On one hand, he has repeatedly stepped into high-stakes projects, from reviving “Star Trek” to reimagining “Star Wars.” At the same time, his tendency to lean on familiar tropes, nostalgia, and unresolved mysteries leads some to label him “Hollywood’s safest risk taker”—a contradiction the industry struggles to reconcile.

FilmCritics’ ScoreAudience ScoreMain Controversy
Star Wars: The Rise of Skywalker5386Narrative retconning
Star Trek Into Darkness5489Khan twist, pacing
Super 87275Nostalgia overload
Cloverfield6468Viral marketing, ending

Table 4: Case-by-case comparison of critical and audience reception for major JJ Abrams movies.
Source: Original analysis based on Rotten Tomatoes (2024) and Metacritic (2024).

This complex legacy challenges any simple reading of Abrams’ impact. He’s bold, but rarely reckless; familiar, but not stagnant.

Common myths about jj abrams movies—debunked

Rumors and half-truths swirl around Abrams’ work. Let’s set the record straight.

  • Myth 1: All Abrams movies are the same. In reality, his output spans sci-fi, horror, action, and drama, with varying narrative styles and levels of creative control.
  • Myth 2: Abrams never provides answers. While some films leave questions open (“Lost,” “Cloverfield”), others deliver clear resolutions (“Super 8,” “Mission: Impossible III”).
  • Myth 3: He relies solely on nostalgia. Though nostalgia is a key ingredient, Abrams also champions new talent and innovative storytelling techniques, as seen in the original “Super 8.”

These myths persist because they simplify a filmmaker who thrives on complexity and contradiction.

Lessons from the backlash: what future directors can learn

Abrams’ journey offers valuable lessons for up-and-coming filmmakers:

  • Beware of overpromising: Hype draws attention, but can set impossible expectations.
  • Prioritize story over spectacle: Visual flair is memorable, but emotional payoff lingers longer.
  • Listen to your collaborators: The best blockbusters are built by teams, not individuals.
  • Expect backlash: The bigger the project, the louder the criticism—embrace it, learn, and evolve.

Cultural footprint: how jj abrams movies shape what we watch

Abrams and the birth of modern blockbuster culture

It’s no exaggeration to say that Abrams reshaped the modern blockbuster. His movies blend old-school spectacle with new-school pacing—rapid, relentless, and emotional. According to Variety, 2024, this style has become the blueprint for franchise filmmaking: high-stakes, character-driven, and engineered for maximum audience engagement.

Movie theater engulfed in blue-white lens flare representing blockbuster culture Alt: JJ Abrams’ blockbuster impact visualized as a movie theater bathed in cinematic lens flare.

And while the formula has detractors, there’s no denying its influence. Walk into any multiplex, and you’ll see echoes of Abrams’ approach—whether he’s involved or not.

The imitators: directors and studios chasing Abrams’ magic

The “Abrams effect” is contagious. Studios and up-and-coming directors have adopted (and sometimes overused) his techniques, from the mystery box to kinetic camera work.

  • Commercials: Brands borrow the lens flare and suspenseful pacing to sell everything from cars to tech.
  • Music videos: Directors use Abrams-inspired cuts and sci-fi motifs to create viral content.
  • TV pilots: Writers pitch high-concept mysteries with serialized hooks, hoping for the next “Lost.”
  • Theme park design: Interactive experiences use mystery box storytelling to drive visitor engagement.

What started as a cinematic style has become a cultural shorthand for excitement and unpredictability.

Real-world impact: what Abrams’ movies say about us

Abrams’ films are more than entertainment—they’re mirrors reflecting our anxieties and desires. According to academic analysis from Cinema Studies Review, 2023, the recurring themes of loss, identity, and seeking truth in chaos resonate with a generation raised on information overload and cultural upheaval.

"Abrams movies are like cultural Rorschach tests—everyone sees what they want." — Morgan

In this sense, the ongoing debates about his work are themselves a kind of social phenomenon, revealing as much about us as they do about the movies themselves.

Choosing your next JJ Abrams movie: a practical guide

Ranking the essentials: must-watch Abrams movies

With a sprawling filmography, choosing which JJ Abrams movie to watch next can feel overwhelming. Here’s an authoritative ranking based on influence, acclaim, and cultural impact:

  1. Star Wars: The Force Awakens – The franchise revival that broke box office records and reignited the galaxy.
  2. Star Trek (2009) – A masterclass in rebooting with style and substance, making the old new again.
  3. Super 8 – Abrams’ most personal film, blending nostalgia with fresh storytelling.
  4. Mission: Impossible III – High-octane action and the start of a new era for the franchise.
  5. Cloverfield – Groundbreaking in viral marketing and found-footage horror.
  6. 10 Cloverfield Lane – Taut, psychological, and smartly produced.
  7. Star Wars: The Rise of Skywalker – Controversial but undeniably significant in Abrams’ canon.

What to watch (and skip) based on your mood

Everyone’s looking for something different. Here’s a quick guide:

  • Craving nostalgia? Start with “Star Wars: The Force Awakens” or “Super 8.”
  • In the mood for high-stakes action? Pick “Mission: Impossible III” or “Star Trek.”
  • Want something cerebral? Try “10 Cloverfield Lane.”
  • Curious about Abrams’ quirks? “Cloverfield” and “Lost” (TV) are essential.

Checklist: Which JJ Abrams movie is right for you?

  • I want classic sci-fi adventure. → “Star Trek” or “The Force Awakens”
  • I want emotional coming-of-age drama. → “Super 8”
  • I want edge-of-your-seat thrills. → “Mission: Impossible III” or “10 Cloverfield Lane”
  • I want mysteries that spark endless debate. → “Cloverfield” or “Lost”

How tasteray.com can help you discover hidden gems

In a world drowning in choices, platforms like tasteray.com are changing how we find movies. Instead of generic lists, tasteray.com acts as your culture assistant—using AI to curate personalized recommendations, surface overlooked gems, and keep you culturally relevant without the endless scroll. For fans and skeptics alike, it’s a smarter way to navigate the labyrinth of Abrams’ (and Hollywood’s) ever-growing output.

The future of jj abrams and blockbuster storytelling

Upcoming projects and what’s at stake

Abrams is far from done. Despite Warner Bros. Discovery’s leadership shakeups and the underperformance of his $250M Bad Robot deal (as reported by Variety, 2024), he’s quietly developing several projects: a “Portal” movie based on the game, a high-profile secret film starring Jenna Ortega and Glen Powell, and the much-discussed Black Superman film scripted by Ta-Nehisi Coates (currently in limbo). Each project is a gamble—not just for Abrams, but for the future of blockbuster filmmaking itself.

Futuristic concept photo: director at crossroads with film reels, symbolizing career choices Alt: JJ Abrams at a career crossroads, facing multiple paths for the future of blockbuster movies.

The stakes are high: industry budget cuts and shifting audience expectations mean that even the most bankable names must evolve or risk irrelevance.

How Abrams’ legacy will shape the next decade of cinema

Abrams’ fingerprints are all over the next wave of Hollywood trends. His blend of nostalgia, mystery, and rapid storytelling has set the template that studios and filmmakers are racing to match—or outdo.

  • More serialized franchises: IPs engineered for multi-platform storytelling.
  • Interactive fan engagement: Movies designed to spawn theories and online communities.
  • Hybrid genres: Blending sci-fi, horror, and drama for wider appeal.
  • Tech-driven storytelling: Incorporation of AI, AR, and other innovations.

His influence will remain—sometimes as blueprint, sometimes as cautionary tale—for years to come.

Where does the Abrams formula go from here?

Is the “mystery box” model sustainable? Maybe not forever. As audiences demand more substance and authenticity, the formula will adapt—or risk being left behind. Here are some alternative approaches for future filmmakers:

  1. Emphasize character over concept: Let emotional arcs anchor the spectacle.
  2. Deliver on your mysteries: Don’t be afraid to answer big questions meaningfully.
  3. Blend nostalgia with new perspectives: Honor the past, but innovate for the present.
  4. Prioritize collaboration: Great films are rarely the work of a single auteur.

The future of blockbuster storytelling depends not on repeating the Abrams formula, but on evolving it—with courage, creativity, and a healthy respect for audience intelligence.

Beyond Abrams: adjacent themes and the new Hollywood

The rise of nostalgia-driven filmmaking

Abrams isn’t alone in mining the past. The 21st century has seen a surge of nostalgia-fueled blockbusters, each promising to recapture the magic of earlier eras. According to Gameranx, 2024, studios are increasingly betting on familiar IP, with Abrams as both pioneer and participant.

YearFilm/SeriesDirector/ProducerNostalgia FactorAbrams’ Influence
2009Star TrekJJ AbramsHighDirect
2015Jurassic WorldColin TrevorrowHighStylistic, indirect
2015Star Wars: The Force AwakensJJ AbramsVery HighDirect
2021Ghostbusters: AfterlifeJason ReitmanHighMystery box narrative
2023BarbieGreta GerwigModerateSubtle, meta

Table 5: Timeline of key nostalgia-driven blockbusters, noting Abrams’ influence.
Source: Original analysis based on Variety, 2024, and Gameranx, 2024.

His approach—balancing homage with reinvention—continues to inform Hollywood’s most lucrative bets.

The reboot economy: risks, rewards, and creative burnout

The economics of reboot culture are seductive: minimal risk, maximum potential reward. But with each reboot comes diminishing creative returns and the ever-present danger of audience burnout.

  • Reboot: Reimagining an existing franchise with new creative direction, often ignoring previous continuity.
  • Remake: Directly recreating an earlier film or series, sometimes with updated elements.
  • Legacy sequel: A new entry in a series that continues the original story while introducing new characters.

Understanding these distinctions helps explain why some projects thrive while others stumble. As the industry recalibrates, the search for fresh voices and ideas becomes more urgent.

How to spot the next Abrams: talent, style, and grit

What should you look for in the next generation of Hollywood disruptors?

Checklist: Priority traits for tomorrow’s blockbuster filmmakers

  • A knack for blending genres and subverting tropes.
  • Willingness to tackle—and take risks with—iconic properties.
  • A collaborative mindset, thriving on creative partnership.
  • Technical proficiency, from inventive visuals to immersive sound design.
  • Resilience in the face of industry pressure and fan scrutiny.
  • Passion for storytelling that respects both legacy and innovation.

These are the qualities that separate the mere imitators from the true game-changers.


Conclusion

JJ Abrams movies are lightning rods—sparking obsession, backlash, and debate that extend far beyond the multiplex. He’s the director who rebooted Star Trek and Star Wars, the producer who made “Cloverfield” a viral sensation, and the writer who built a career on keeping audiences both exhilarated and exasperated. As research from Variety, 2024 and MovieWeb, 2024 shows, his impact is undeniable—even if his methods remain divisive.

For every fan who cheers his pop-culture alchemy, there’s a critic who demands more answers and less spectacle. Yet in an era of endless reboots, franchise bloat, and theatrical uncertainty, Abrams’ paradoxical mix of reverence and rebellion offers a blueprint for surviving—and sometimes thriving—in the chaos of modern Hollywood.

Choosing your next Abrams movie isn’t just about what to watch, it’s about understanding the culture that creates—and consumes—these stories. Whether you’re in it for the nostalgia, the thrill, or the argument, tools like tasteray.com are making it easier to navigate the maze and find films that genuinely resonate. One thing’s certain: as long as there are questions to ask and mysteries to solve, JJ Abrams—and the debates he ignites—aren’t going anywhere.

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