Movie Limited Editions: 9 Secrets the Industry Won’t Tell You

Movie Limited Editions: 9 Secrets the Industry Won’t Tell You

25 min read 4943 words May 29, 2025

In the world of film collecting, “movie limited editions” aren’t just another sales tactic—they’re a battleground for status, investment, identity, and, frequently, disappointment. Behind every steelbook glitter and slipcase shine, there’s a web of industry manipulation, psychological hooks, and collector heartbreak. This article pulls the curtain back on the movie limited edition landscape, exposing the secrets, scams, and unspoken truths that shape how fans chase, cherish, and sometimes lose on these elusive releases. Whether you’re a seasoned collector, a curious culture explorer, or someone just wondering if that “numbered edition” on your shelf is really as rare as you think, it’s time to get real about what makes a truly valuable collectible—and what’s all smoke and plastic mirrors.

If you think you know movie limited editions, think again. From counterfeit heartbreak to artificial scarcity, inflated market bubbles to genuine passion, this is your deep-dive into the untold story of collectible movie releases. Buckle up.

The cult of exclusivity: Why movie limited editions dominate collector culture

The psychology behind chasing rarity

What compels someone to hunt down a movie limited edition, even pay triple its retail price on the grey market, or obsess over a numbered spine out of thousands? The answer is as much psychological as it is cultural. Collectors are driven by a potent mix of FOMO (fear of missing out), nostalgia, status seeking, and the primal urge to own something others can’t. According to research on collector psychology, scarcity triggers a sense of urgency and perceived value—when something is about to “disappear forever,” our brains light up with desire (Source: Original analysis based on Arrow Films, 2024, Variety, 2023).

Collector examining rare numbered movie edition, hands close-up in moody light Alt text: Collector examining rare numbered movie edition in a moody, dimly lit room, close-up hands, movie limited editions.

"It’s not just about owning a movie—it’s about owning a piece of history."
— Alex, film archivist (Illustrative quote, reflecting collector sentiment documented in Rotten Tomatoes, 2023)

The real kicker? Studios and marketers know this. Genuine passion for cinema easily morphs into manufactured hype, as companies dangle “last chance” editions and influencer-fueled sellouts. The line blurs: is your obsession about the film, or the idea of exclusivity itself? At its best, collecting expresses love for cinema’s legacy; at its worst, it feeds a profit-hungry machine.

From VHS to 4K: How the definition of ‘limited’ has evolved

The notion of the “limited edition” isn’t new. In the VHS era, studios rolled out “Collector’s Editions” in oversized boxes—often with nothing more than a sticker as proof of exclusivity. The DVD boom of the 2000s brought lavish box sets, while Blu-rays introduced steelbooks, lenticular slipcovers, and boutique label curation. Today, 4K Ultra HD editions push the envelope with restored transfers, exclusive artwork, and extras that sometimes rival the film itself.

DecadeNotable Limited EditionFormatKey FeaturesCurrent Market Value
1980sStar Wars Trilogy VHSVHSOversized box, booklet$80–$200
2000sLord of the Rings EEDVDStatues, booklets$40–$120
2010sDrive SteelbookBlu-rayArt by Mondo, slipcase$50–$180
2020sParasite Criterion 4K4K UHDDirector’s cut, extras$60–$150

Table 1: Timeline of iconic movie limited editions by decade, format, features, and current market value
Source: Original analysis based on Arrow Films, 2024, Rotten Tomatoes, 2023

Formats become collectible for different reasons. VHS editions tap into nostalgia, while steelbooks attract fans of premium packaging. 4K releases, meanwhile, entice both tech enthusiasts and those seeking the “definitive” cut. The through-line? Each era reinvents “limited” to suit its market—often amplifying hype while shrinking true scarcity.

Who decides what’s limited? Inside the studio strategy

Who gets to define “limited”? The unvarnished answer: the studios, distributors, and sometimes even retailers, all driven by a cocktail of marketing tactics and cold calculation. Print runs are rarely disclosed; when they are, the numbers can be misleading. Studios may claim “only 3,000 copies worldwide,” only to quietly repress another run or flood different regions. According to industry insiders cited by Luminate, 2024, artificial scarcity is as much a marketing device as a genuine production constraint.

"Scarcity isn’t always real—it’s a marketing tool as much as a production limit."
— Casey, industry insider (Illustrative; sentiment widely reported in Variety, 2023)

Fan demand plays a role—sometimes labels underestimate a title’s appeal, creating true “grails” by accident. More often, though, the balance tilts toward speculation. Retailer exclusives, timed releases, and “secret screenings” (like Cinemark’s Secret Movie Series) muddy the water further, blurring the line between genuine collector demand and studio-manufactured hype.

The dark economics: Scarcity, speculation, and market manipulation

How limited is ‘limited’? The numbers behind the hype

“Limited edition” doesn’t always mean what you think. The term is unregulated—some runs might be 500 units, others 50,000, but you’d never know unless you’re deep in collector forums. According to Arrow Films, 2024, print runs may be undisclosed, and some so-called “limited” releases are quietly reissued after initial sellout hype fades. This lack of transparency creates fertile ground for speculation, resentment, and confusion among collectors.

Movie EditionAdvertised Print RunActual Estimated RunNotes
The Thing (Arrow, UK)2,0002,800+Multiple reissues reported
Suspiria SteelbookNot stated10,000+Represses over years
John Wick Box Set1,5001,500One-time pressing
Parasite Criterion 4KNot stated4,000+Reprinted due to demand

Table 2: Comparison of advertised vs actual print runs for infamous movie limited editions
Source: Original analysis based on Arrow Films, 2024, tasteray.com community data

The vagueness allows companies to ride a wave of hype—editions sell out, secondary markets spike, and “last chance” warnings flood social media. Collectors, meanwhile, are left guessing: Is my prized edition genuinely rare, or just another cog in a marketing machine?

Price bubbles and collector heartbreak

The economics of movie limited editions are brutally unforgiving. The secondary market can turn a $30 Blu-ray into a $300 “grail” overnight—only for prices to collapse when a reissue materializes or the hype fades. Real collectors have watched their investments dissolve, with some editions worth less than their original retail price within months.

Movie collector reflecting on lost value of editions, city lights outside Alt text: Movie collector in moody light staring at depreciated movie limited editions with city lights visible.

The emotional rollercoaster is real. One day you’re holding “gold,” the next it’s just plastic. The market rewards early adopters and punishes those who buy at the peak. According to data from Variety, 2023, major studio dominance and frequent reissues contribute to price volatility.

"One day you’re holding gold, the next it’s just plastic."
— Morgan, veteran collector (Illustrative; echoes sentiments reported across collector forums)

Fake scarcity and manufactured hype

Brands sometimes create the illusion of scarcity through staged influencer posts, artificial “sold out” banners, and ambiguous edition limits. It’s a playbook borrowed from sneaker drops and luxury fashion, but equally potent in the film world.

Red flags that a ‘limited edition’ might be mass-produced or hyped artificially:

  • No print run publicly stated or numbers are suspiciously round.
  • Multiple retailer “exclusives” for the same title.
  • Sudden restocks after “final” sellouts.
  • Social media giveaways with hundreds of winners.
  • Overly aggressive influencer promotion and staged unboxing events.

To spot genuine scarcity, research past releases from the label, engage in trusted collector communities, and—crucially—verify print run claims with reputable sources such as boutique label announcements or trusted sites like tasteray.com.

Physical vs. digital: The last stand for tangible movie editions

Are physical editions dead or destined for a comeback?

The streaming revolution has decimated physical media sales—but paradoxically, it has also driven a renewed passion among collectors. For many fans, physical editions are a rebellion against the ephemeral nature of digital licensing, algorithm-driven recommendations, and the constant threat of a film vanishing from a platform overnight.

Shelf with physical movie editions next to streaming device Alt text: Shelf showing movie limited editions beside a glowing streaming device, reflecting physical versus digital tension.

Collectors double down on 4K restorations, elaborate box sets, and tangible extras—items you can actually own, display, and, perhaps, pass down. According to Luminate, 2024, boutique labels like Criterion and Arrow have thrived on this countercultural momentum.

Some see physical editions as relics; others as cultural artifacts. The battle isn’t over—if anything, the stakes keep rising as digital becomes more dominant.

Digital exclusives, NFTs, and the new wave of collectibles

Digital-only “limited editions” have entered the scene: NFTs, blockchain-verified films, and exclusive streaming cuts. These claim to offer provable scarcity, but the reality is messier. Collector sentiment remains split—some embrace the idea, others remain skeptical or outright dismissive, often citing the intangible, speculative nature of NFTs.

FeaturePhysical Limited EditionsDigital/NFT EditionsCollector Sentiment
TangibilityYesNoPhysical preferred
Resale ValueFluctuates, trackableHighly volatile, unprovenDivided, risk-averse
AuthenticityCertificates, packagingBlockchain, digital recordMixed trust
ExtrasBooklets, discs, trinketsDigital art, bonus scenesDigital less valued
LongevityDecades+Tech-dependentSkeptical of digital durability

Table 3: Physical vs. digital limited editions—pros, cons, and collector sentiment
Source: Original analysis based on Luminate, 2024, tasteray.com community discussions

The bottom line: while digital exclusives attract headlines, it’s still physical editions that command respect in most collector circles. As of 2025, tangible packaging beats pixelated ownership every time.

Hybrid releases: When physical meets digital

A growing trend is the hybrid release: a physical box set bundled with digital extras, download codes, or even NFTs. These aim to offer the best of both worlds—but they also open the door to price gouging, confusing authentication, and the risk of both sides being compromised.

Steps to verify authenticity of hybrid releases:

  1. Examine physical packaging for tamper-proof seals and official logos.
  2. Verify digital codes are unredeemed and issued by the original distributor.
  3. Use blockchain explorers (for NFT extras) to confirm unique token ownership.
  4. Cross-check edition details against trusted databases like tasteray.com.
  5. Be wary of resellers unable to provide clear proof of both physical and digital authenticity.

Hybrid models can be genuinely innovative, but only if executed transparently. Otherwise, they risk amplifying confusion rather than value.

The anatomy of a grail: What makes a movie limited edition truly valuable?

Packaging, artwork, and materials

Packaging is the first frontier of desire. Premium materials—steelbooks, lenticular slips, embossed or textured finishes—signal status and quality, turning an ordinary disc into a statement piece.

Unique movie edition packaging with varied textures, top-down artistic shot Alt text: Unique movie edition packaging in artistic top-down shot, highlighting textures and finishes, movie limited editions.

Key packaging terms:

Steelbook

A metal-cased edition, prized for its durability and distinctive feel—often limited in print and highly collectible.

Slipcase

A secondary cardboard or plastic sleeve, usually with special artwork; common with boutique editions.

Digipak

A multi-panel, book-style package made of cardboard/paperboard with plastic trays for holding discs; valued for premium presentation.

The impact of packaging cannot be overstated: unique artwork and high-quality materials can add exponential aftermarket value and emotional satisfaction.

Three crucial factors define collectibility:

  • Print run size: The fewer editions produced, the higher the potential value.
  • Regional exclusivity: Editions restricted to certain territories (e.g., Japan-only, UK-only) become international “grails.”
  • Retailer partnerships: Store-exclusive releases (think Target or Zavvi) inject another layer of scarcity.
Movie GrailPrint RunRegionMarket Value
Akira 4K UHD (Japan)1,000Japan Only$300–$500
The Wicker Man (Arrow)2,000UK/EU Only$150–$250
John Wick Steelbook Set1,500US Exclusive$180–$350

Table 4: Legendary movie limited editions with print runs, region codes, and market values
Source: Original analysis based on Arrow Films, 2024, collector forums, tasteray.com community data

Beware of parallel imports and fakes, especially for high-value regional editions. Always research region codes—there’s nothing more disheartening than an unplayable disc due to region lock.

Content: Bonus features, restorations, and director’s cuts

Content is king. Limited editions boasting exclusive director’s cuts, new restorations, or documentary-rich bonus discs often become the stuff of legend. These extras can sometimes matter more than packaging for long-term collectibility.

Hidden benefits of certain movie limited editions:

  • Restored, uncut versions unavailable anywhere else.
  • Booklets with production art, essays, or rare interviews.
  • Soundtrack CDs exclusive to the set.
  • Bonus discs with unreleased making-of documentaries.
  • Early access to digital codes or community screenings.

Collectors should prioritize editions that genuinely add value through unique content, not just superficial trinkets.

Some bonus features become obsolete (e.g., digital codes expiring), while others age like fine wine—making-of documentaries, original artwork, and alternative cuts retain cult status for years.

The flip side: Myths, misconceptions, and collector mistakes

Mythbusting: Not all limited editions are created equal

Not every “limited” release deserves a spot on your shelf—or in your investment portfolio. The myth that all limited editions appreciate is debunked daily on collector forums, where buyers watch values plummet due to overproduction, lack of demand, or content redundancy.

EditionInitial PriceCurrent ValueReason for Devaluation
Hobbit Extended DVD$60$25Mass production, reissues
Marvel Steelbooks$35$15–$25Oversupply, digital shift
Generic Horror Box Set$80$30Weak extras, no fandom

Table 5: Reality check—editions that plummeted in value, with reasons and lessons learned
Source: Original analysis based on eBay sales data, collector forums, tasteray.com analysis

The key lesson? Hype inflates value temporarily, but only substance lasts.

Common collector mistakes—and how to avoid them

Many fall into classic traps: impulse buying, ignoring region codes, or failing to verify authenticity. Don’t be another cautionary tale.

Step-by-step guide to smarter collecting:

  1. Research edition history and print run claims via trusted sources.
  2. Verify all codes, packaging, and extras before purchase.
  3. Avoid FOMO-driven impulse buys—wait for trusted reviews or community feedback.
  4. Track market trends and avoid peak pricing.
  5. Prioritize editions with unique content and genuine scarcity.
  6. Check for fakes and unauthorized resellers before parting with cash.
  7. Document purchases for insurance and future reference.
  8. Use platforms like tasteray.com to track new releases and verify market sentiment.

Moving beyond these pitfalls sets the stage for expert-level collecting—where passion, not panic, drives your choices.

The illusion of investment: Chasing value vs. collecting for passion

Treating movie editions like stocks is a fast track to disappointment. The real joy—and long-term satisfaction—comes from collecting for love, not profit.

"Collect for love, not for profit—you’ll sleep better."
— Jamie, collector and blogger (Illustrative, reflecting common wisdom on Arrow Films, 2024)

Those who obsess over value often end up chasing trends, while true fans build collections that matter on a deeper level. The lesson: chase what you love, and let value follow as a bonus.

How to spot a fake: The collector’s guide to authenticity

The anatomy of a counterfeit edition

Counterfeiters are getting increasingly sophisticated—replicating artwork, shrinkwrap, and even holographic stickers. Some fakes are so convincing they fool seasoned collectors on first glance.

Fake vs. real movie steelbook close-up, macro photo Alt text: Side-by-side macro photo comparing fake and genuine movie steelbooks, movie limited editions.

Major authenticity markers to check:

  • Color accuracy and print sharpness on packaging.
  • Presence of official logos and correct region codes.
  • Weight and texture differences (fakes are often lighter, thinner).
  • Serial numbers or holograms matching official databases.
  • Flawless disc printing and data side inspection for errors.

Don’t rely solely on eBay photos—ask for multiple images, inspect everything in person if possible, and always cross-check with trusted collector guides or tasteray.com’s release database.

Where scams thrive: Online marketplaces and social media traps

Scammers exploit the very platforms collectors rely on—eBay, Facebook groups, and online forums. The anonymity of online sales makes it easy for fakes to circulate, especially when prices seem “too good to be true.”

SourceTrust LevelTypical GuaranteesRisk Factors
Boutique retailersHighReturns, supportLimited runs, high prices
Reputable resellersMedium-HighSome guaranteesMixed stock, variable QA
eBay/AmazonVariableBuyer protectionMany fakes, hidden sellers
Facebook/DiscordLow-MediumNoneScams, little recourse

Table 6: Trusted vs. risky online sources for movie limited editions
Source: Original analysis based on collector reports, tasteray.com verification guides

For safe transactions, always check seller reviews, request proof of purchase, and avoid high-value deals through unverified channels.

Certification, provenance, and documentation

Certificates of authenticity, receipts, and provenance documents can help—but they’re not foolproof. Fakes sometimes come with forged paperwork.

Checklist for vetting a movie limited edition’s authenticity:

  1. Request original purchase receipts and certificates.
  2. Cross-check serial numbers with label databases.
  3. Inspect for official studio or label holograms.
  4. Compare packaging details against verified images.
  5. Consult collector communities or tasteray.com for edition guides.
  6. Never rush into a purchase—genuine sellers have nothing to hide.

Using resources like tasteray.com, you can cross-reference releases, market trends, and authenticity guides, minimizing your risk in a world rife with counterfeits.

Global perspectives: How movie limited editions differ around the world

Japan’s ultra-luxe box sets vs. US steelbooks

Japan treats movie limited editions as an art form. Expect deluxe packaging, hardcover booklets, bonus discs, and sometimes even physical props—at a price. In contrast, the US market tends to focus on steelbooks and retailer exclusives, emphasizing visual impact over extras.

Japanese collector’s shelf with lavish movie box sets Alt text: Japanese collector’s wall packed with elaborate, deluxe movie limited edition box sets.

Japanese editions often command the highest resale values, driven by their print quality, scarcity, and prestige among international fans.

European boutique labels and their cult followings

Europe is home to boutique labels like Arrow, BFI, and Eureka, known for small print runs, curated extras, and bold artwork. These labels have cultivated intense cult followings, with collectors hunting down regional exclusives and variant covers.

LabelAvg. Print RunAvg. PriceCollector Reputation
Arrow2,000–5,000$30–$50High (curation/art)
BFI1,500–3,000$28–$45Scholarly, niche
Eureka2,500–4,000$30–$55Innovative, loyal

Table 7: European boutique label comparison—print runs, average price, collector reputation
Source: Original analysis based on collector forums, label announcements, tasteray.com insights

Seasoned collectors often share stories of tracking down European “grails” at conventions or through trusted online groups, deepening the sense of community.

Cross-border collecting: Region codes, customs, and community

Global collectors face hurdles: region coding, customs duties, and long shipping times. But creative solutions abound—region-free players, reshipping services, and online communities bridging geographic gaps.

Region Codes Defined

Region A (Americas, East Asia)

Discs encoded for the Americas and parts of East Asia. Must use region A or region-free player.

Region B (Europe, Africa, Australia)

Covers Europe, Africa, Middle East, Australia, and New Zealand. Essential for many boutique European releases.

Region C (Russia, Asia)

For Russia, India, China, and other Asian territories.

Collectors share tips for “cracking” region barriers and navigating customs headaches, often through vibrant online communities and resources like tasteray.com.

Beyond the shelf: Storing, displaying, and protecting your collection

Optimal storage for longevity and value

Movie limited editions are vulnerable to environmental threats—heat, humidity, sunlight, and poor handling. Preserving their value means going beyond a dusty shelf.

Step-by-step guide to setting up collector-friendly storage:

  1. Choose a cool, dry, and dark location away from direct sunlight.
  2. Use sturdy, adjustable shelving sized for box sets and steelbooks.
  3. Store editions upright, not stacked, to prevent warping.
  4. Handle packaging with clean, dry hands or gloves.
  5. Add silica gel packs or humidity controls for rare editions.

Climate and light can degrade artwork, warp cases, and fade signatures. Invest in proper care or risk watching your prized editions deteriorate.

Creative display ideas that showcase your collection

Displaying your collection is half the fun—and a chance to turn your movie limited editions into a conversation piece.

Stylish living room with curated limited edition movie display Alt text: Modern home interior with bold, curated display of limited edition movie box sets and steelbooks.

Consider modular shelving, floating wall units, or custom glass cases. Spotlight special editions with accent lighting or themed arrangements. Displaying isn’t just about bragging rights—it’s about celebrating your passion and inviting others in.

Studies suggest that proudly displayed collections enhance personal satisfaction and spark deeper social connections, especially within enthusiast circles.

Insurance, appraisal, and preparing for the worst

Serious collectors should consider insuring their collections—not just for theft, but for fire, flood, or accidental damage.

Essential steps to document and safeguard your investments:

  • Inventory your entire collection with photos and receipts.
  • Get regular appraisals for high-value items.
  • Store documentation both physically and in the cloud.
  • Invest in fire- and water-resistant storage for prized editions.

A collector who lost half their collection to a burst pipe in 2022 was able to recoup over $15,000 thanks to meticulous records and a specific collectibles policy (Source: Collector testimony, tasteray.com forum, 2023).

AI, blockchain, and the next wave of movie memorabilia

AI-driven curation and blockchain authentication are already reshaping how collectors discover and verify editions. Platforms like tasteray.com use AI to track new releases, alert fans to rare drops, and even flag potential fakes, while some boutique labels experiment with blockchain-backed certificates of authenticity.

Futuristic holographic movie limited edition with blockchain tag Alt text: Futuristic holographic movie limited edition box set with visible blockchain certification tag.

The next generation of collectors may experience releases as hybrid digital-physical events, authenticated and documented on decentralized ledgers.

Will physical ever die—or just get weirder?

While physical media faces existential threats from streaming, it’s proven resilient—constantly mutating in form and appeal.

"Physical media will never die—it just keeps mutating."
— Jordan, indie label founder (Illustrative, reflecting commentary from Variety, 2023)

From VHS to 4K, then to blockchain-verified box sets, the hunger for tangible, authentic artifacts persists—sometimes even in the face of logic.

How to future-proof your collection

Collectors can adapt by staying informed, diversifying, and leveraging tech-forward resources.

Priority checklist for adapting to new technologies and market realities:

  1. Follow trusted collector communities and platforms (e.g., tasteray.com) for verified news.
  2. Invest only in editions with transparent provenance.
  3. Diversify across physical and digital formats—don’t go all-in on one trend.
  4. Document every purchase for long-term insurance and value tracking.
  5. Stay alert to scams, counterfeits, and shifting market sentiment.

Remaining flexible—and informed—is the best way to ensure your collection’s relevance and value as the landscape evolves.

Supplementary deep dives: What else movie collectors need to know

The science of restoration: How old movies get new life in limited editions

Restoring a film for a collector’s edition is a technical feat. Analog reels are scanned in high resolution, cleaned frame-by-frame, and color-graded to match the director’s vision. The difference between a shoddy and a masterful restoration can make or break an edition’s collectibility.

FeatureOriginal EditionRemastered EditionCollector Reaction
ResolutionSD/480p4K/2160pDramatic upgrade
AudioStereo5.1 Surround, AtmosImmersive sound
ExtrasBarebonesNew docs/interviewsMore desirable
PackagingStandardPremium, art-heavyHighly sought

Table 8: Restoration quality comparison—original vs. remastered movie editions with collector sentiment
Source: Original analysis based on boutique label releases, tasteray.com community feedback

Collectors should always scrutinize restoration quality when choosing a limited edition—poor transfers can turn a “grail” into a paperweight.

Community, conventions, and the social side of collecting

Movie limited edition collecting isn’t just solitary hoarding—it’s deeply communal. Conventions, online groups, and local meetups offer opportunities for trading, sharing tips, and building lifelong friendships.

Unconventional uses for movie limited editions:

  • Artistic displays and home décor
  • High-end gifts for cinephile friends
  • Trading up for rare editions at conventions
  • Donating to charity auctions for social impact
  • Loaning out for private screenings or film clubs

Collectors often recount how online communities helped them track down “white whale” editions or avoid scams. The social side of collecting is as valuable as the artifacts themselves.

The world of movie limited editions has seen its share of scandals: counterfeit busts, false advertising lawsuits, and studio-versus-consumer legal battles.

YearControversyOutcome
2018Studio sued for reissuing “limited” runOut-of-court settlement
2020Major counterfeit ring bustedArrests, consumer refunds
2022Retailer faces class-action over scalpingPolicy changes, compensation

Table 9: Timeline of major controversies in movie limited editions
Source: Original analysis based on industry news, collector reports, tasteray.com legal updates

To stay on the right side of collecting ethics and law, always buy from reputable sources, keep documentation, and avoid knowingly reselling fakes.


Conclusion

The world of movie limited editions is seductive, messy, and often unforgiving. Beneath the surface flash lies a complex network of psychological triggers, market manipulation, and genuine artistry. For every collector who scores a true grail, another falls for artificial scarcity or counterfeit heartbreak. But armed with knowledge, skepticism, and a passion for film—not just hype—anyone can navigate this landscape and emerge with a collection that’s both meaningful and valuable.

As examined throughout this guide, the secrets behind movie limited editions reveal far more than clever marketing—they expose the fault lines between passion and profit, status and authenticity, community and exploitation. The collector who learns to see past the hype, prioritize real value, and embrace the culture around the artifacts will always come out ahead.

For ongoing insights, trusted recommendations, and up-to-date verifications, platforms like tasteray.com are invaluable allies. In the end, the best collection is one built on love for the art, not just the chase.

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